Behavioral Science Dictionary

Discounting Principle

Also known as: Augmentation–discounting principle

Social Influence

A cause looks less likely when other plausible causes are present.

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Related terms

• Contact hypothesis
• Conversion theory
• Dark Triad
• Defensive Attribution Hypothesis
• Deindividuation
• Diffusion of responsibility
• Disrupt-then-reframe technique
• Door-in-the-face
• Door-in-the-face plus reciprocity
• Echo Chamber
• Effort justification
• Egocentric Bias

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