Behavioral Science Dictionary

Conversion theory

Social Influence

Majorities make us comply; minorities make us truly rethink.

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Related terms

• Bystander effect
• Cheerleader Effect
• Co-Rumination
• Commitment and consistency
• Conformity
• Contact hypothesis
• Dark Triad
• Defensive Attribution Hypothesis
• Deindividuation
• Diffusion of responsibility
• Discounting Principle
• Disrupt-then-reframe technique

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