Behavioral Science Dictionary

Self-Categorization Theory

Models & Frameworks

We shift between seeing ourselves as 'I' and as 'we.'

Want the full picture? See the deep, cross-linked entry in the Center for Behavioral Decisions dictionary — free for members.

Related terms

• PRIME Theory
• Protection Motivation Theory
• Rationality
• RE-AIM Framework
• Realistic Conflict Theory
• Reasoned Action Approach
• Self-Regulation Theory
• Six Sources of Influence
• Social cognitive theory
• Social Identity Theory
• Support theory
• Theoretical Domains Framework

← All 979 terms