Behavioral Science Dictionary

Protection Motivation Theory

Models & Frameworks

We are moved to protect ourselves when a threat feels serious and likely and we believe a response will work and we can do it.

Want the full picture? See the deep, cross-linked entry in the Center for Behavioral Decisions dictionary — free for members.

Related terms

• Motivated Tactician
• Naïve Scientist
• Normalization Process Theory
• PERMA Model
• Precaution Adoption Process Model
• PRIME Theory
• Rationality
• RE-AIM Framework
• Realistic Conflict Theory
• Reasoned Action Approach
• Self-Categorization Theory
• Self-Regulation Theory

← All 979 terms