Behavioral Science Dictionary

Encoding specificity principle

Also known as: Encoding specificity

Memory & Perception

You recall best when the cues at retrieval match those present when you learned.

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Related terms

• Cryptomnesia
• Cue-dependent forgetting
• Decay theory
• Desirable difficulty
• Dual coding theory
• Duration neglect
• Episodic memory
• Fading affect bias
• False memory
• Feeling of knowing
• Flashbulb memory
• Forgetting curve

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