# Center for Behavioral Decisions (CBD)

> Founded in 2018, the Center for Behavioral Decisions integrates behavioral science with advanced technology to enhance decision-making across the public and private sectors. CBD blends behavioral science with technology — consulting, R&D (Behavioral Digital Twins, Adaptive Behavioral Interventions), and the BD Academy.

## Key pages
- [Home](https://becisions.com/): Changing Behaviors for Good — behavioral science + technology to optimize how people and organizations decide.
- [about](https://becisions.com/about): Who we are: mission, the three divisions (Consulting, R&D, Academy), the founder, and our global footprint.
- [capabilities](https://becisions.com/capabilities): Five core consulting capabilities, from behavioral product design to organizational culture.
- [use-cases](https://becisions.com/use-cases): Illustrative worked examples — how we diagnose and fix common behavioral problems.
- [packages](https://becisions.com/packages): Engagement packages for working with CBD.
- [behr](https://becisions.com/behr): BeHR, the People & Organization practice: behavioral science and practical HR expertise combined to design stronger organizations, better employee experiences, and lasting workplace change.
- [behr/what-we-do](https://becisions.com/behr/what-we-do): Five ways to work with BeHR, from outsourced HR services and project-based consulting to advisory retainers, each with what it includes.
- [behr/expertise](https://becisions.com/behr/expertise): Seven BeHR expertise areas: organization and workforce design, rewards, employee experience, culture, HR technology, internal communication, and talent and psychometrics.
- [behr/how-we-work](https://becisions.com/behr/how-we-work): Why BeHR goes beyond traditional HR consulting, and the five things it works to understand before recommending anything.
- [behr/contact](https://becisions.com/behr/contact): Talk to a BeHR expert about a people or organization challenge.
- [insights](https://becisions.com/insights): BD Insights — articles on behavioral science, decision-making, and applied behavioral economics.
- [dictionary](https://becisions.com/dictionary): 1001 – Behavioral Science Dictionary: free plain-language definitions of 1001 cognitive biases, heuristics, and decision-making terms, each with its own page carrying the full entry, worked examples, and cross-links.
- [resources](https://becisions.com/resources): The behavioral decisions library — guides and downloadable resources.
- [assessment](https://becisions.com/assessment): A 2-minute behavioral assessment to find where decisions are leaking value.
- [tools](https://becisions.com/tools): Free interactive behavioral tools: a cost-of-bias calculator, a cognitive bias scorecard, a dark-pattern auditor, and a nudge designer.
- [roi-calculator](https://becisions.com/roi-calculator): Cost-of-Bias Calculator — estimate the annual cost of biased decisions and what a behavioral intervention could recover.
- [bias-scorecard](https://becisions.com/bias-scorecard): Cognitive Bias Scorecard — see which cognitive biases your decisions are most exposed to, with a resilience score and a tailored recommendation.
- [dark-pattern-audit](https://becisions.com/dark-pattern-audit): Dark-Pattern & Bias Auditor — score any page or flow for the dark patterns and cognitive biases it exploits, and how to fix them.
- [nudge-studio](https://becisions.com/nudge-studio): Nudge Studio — turn a behavior problem into a COM-B/EAST intervention plan: barriers, nudges, an experiment, and an effect estimate.
- [community](https://becisions.com/community): The behavioral-science community: a weekly judgment poll, a wisdom-of-crowds study, a practitioners' circle, a 21-day debiasing challenge, and a library of real interventions.
- [consensus](https://becisions.com/consensus): The Consensus — a weekly behavioral judgment poll: vote, then see the crowd, your position, and the evidence-backed answer.
- [crowd-iq](https://becisions.com/crowd-iq): Crowd IQ — a live wisdom-of-crowds estimation study: guess, then watch the crowd's average close in on the truth.
- [circle](https://becisions.com/circle): The Practitioners' Circle — a selective community for in-house behavioral practitioners, with peer Q&A and monthly office hours.
- [challenge](https://becisions.com/challenge): The 21-Day Debiasing Challenge — one two-minute debiasing action a day, with a shareable certificate.
- [field-notes](https://becisions.com/field-notes): Field Notes — a library of real behavioral interventions practitioners actually shipped: the situation, the lever, and what moved.
- [nudge-spotter](https://becisions.com/nudge-spotter): Nudge Spotter — upload a photo of a menu, checkout, or shelf and our vision AI X-rays the nudges and dark patterns hiding in plain sight.
- [newsletter](https://becisions.com/newsletter): Behavioral Science Weekly — the free weekly newsletter from the Center for Behavioral Decisions: one behavioral idea a week, the evidence behind it, and one thing to try. Email only.
- [contributors](https://becisions.com/contributors): The writers behind BD Insights.
- [write](https://becisions.com/write): Write for BD Insights — become a contributor: who we publish (academic or research experience in behavioral science), the editorial standards, and the steps to apply.
- [contact](https://becisions.com/contact): Get in touch with the Center for Behavioral Decisions.
- [bias](https://becisions.com/bias): Bias Handbook — a pocket field guide to 194 cognitive and behavioral biases (iOS app).
- [privacy](https://becisions.com/privacy): Privacy Policy — how we collect, use, and protect your personal information.
- [terms](https://becisions.com/terms): Terms & Conditions governing use of the Center for Behavioral Decisions website and services.

## Insights (articles)
- [Digital Maturity and AI as a Foundation for Designing Organizational Learning](https://becisions.com/insights/post?slug=digital-maturity-and-ai-as-a-foundation-for-designing-organizational-learning): Many organizations define tools, assign uses, and implement AI with a clear objective: improving efficiency or supporting decisions. Months later, several of th
- [Response Bias in Surveys: A Behavioral Science Perspective](https://becisions.com/insights/post?slug=response-bias-in-surveys-a-behavioral-science-perspective): Survey responses aren't always accurate. Learn about the most common types of response bias, why they occur, and practical strategies for designing surveys that
- [Asking Questions to Drive Behavior: The Use of Employee Surveys in Organizations](https://becisions.com/insights/post?slug=asking-questions-to-drive-behavior-the-use-of-employee-surveys-in-organizations): Can simply asking employees a question change their behavior? Discover how surveys improve engagement, predict turnover, and remain a valuable behavioral scienc
- [Feed the Self, Not Just the Shelf: The ROI of Happiness](https://becisions.com/insights/post?slug=feed-the-self-not-just-the-shelf-the-roi-of-happiness): In finance, we are trained to begin with a deceptively simple question before committing capital: What’s the return on investment?
- [Adaptive Behavioral Interventions Through Design: A Case Study Methodology](https://becisions.com/insights/post?slug=adaptive-behavioral-interventions): Design has a measurable influence on human behavior. Across workplaces, schools, public institutions, and urban environments, organizations increasingly seek wa
- [Every News Story is Biased. The Only Question is How](https://becisions.com/insights/post?slug=every-news-story-is-biased-the-only-question-is-how): Can the news ever be truly neutral? Journalism is shaped not only by political agendas but also by cognitive biases, editorial decisions, newsroom routines, and
- [The Behavioral Science Behind DeepSeek’s Rapid Adoption: What Can We Learn?](https://becisions.com/insights/post?slug=the-behavioral-science-behind-deepseeks-rapid-adoption-what-can-we-learn): Why did DeepSeek gain millions of users in just weeks? While technological innovation matters, behavioral science offers another explanation. This article explo
- [Inside Squid Game: A Behavioral Scientist’s Perspective](https://becisions.com/insights/post?slug=inside-squid-game-a-behavioral-scientists-perspective): What makes Squid Game so compelling? Explore how optimism bias, loss aversion, social proof, and other behavioral science concepts come to life through the show
- [Yesterday, Re-written: The Science Behind Memory](https://becisions.com/insights/post?slug=yesterday-re-written-the-science-behind-memory): Every time you remember the past, you risk changing it.
- [Using Behavioral Science to Create a Persuasive CV](https://becisions.com/insights/post?slug=using-behavioral-science-to-create-a-persuasive-cv): Want your CV to stand out? Learn how behavioral science can help you design a résumé that captures recruiters' attention, communicates your value, and increases
- [From Manager to Detective: Why Recurring Errors Point to Design Problems, Not People Problems](https://becisions.com/insights/post?slug=from-manager-to-detective-why-recurring-errors-point-to-design-problems-not-peop): The employee made the error. The system made that error predictable. When the same mistake appears across competent people, locations, and time, the decision en
- [7 Must-Watch Films for Behavioral Science Enthusiasts](https://becisions.com/insights/post?slug=7-must-watch-films-for-behavioral-science-enthusiasts): Discover seven must-watch movies that explore behavioral science, cognitive biases, decision-making, persuasion, and human psychology through unforgettable stor
- [Emerging Questions Around "AI Psychosis" and What It Could Mean for Teams](https://becisions.com/insights/post?slug=ai-psychosis-and-what-it-means-for-teams): There is a new teammate in the workplace: one that processes information faster, solves problems in seconds, and never tires. Yet this new colleague could cost 
- [More Than Motivation: Understanding Executive Functioning Skills Using Behavioral Science](https://becisions.com/insights/post?slug=more-than-motivation-understanding-executive-functioning-skills-using-behavioral): Increasing your Executive Functioning Skills can help create a more balanced and sustainable life.
- [Reality is Flexible. Learn to Bend It for the Better.](https://becisions.com/insights/post?slug=reality-is-flexible-learn-to-bend-it-for-the-better): Our beliefs and expectations change how we experience the world around us. Through the APR technique, we learn how to reconstruct our perception of reality to o
- [The Limits of AI Simulation: What AI Still Misses About Human Decision-Making](https://becisions.com/insights/post?slug=the-illusion-of-persuasion-why-ai-simulations-overestimate-behavioral-change): AI-generated synthetic users are transforming how organizations test ideas. But what if they're systematically easier to persuade than the people they're meant 
- [Behavioral Communication & Messaging: A Science-Based Path to Persuasive Communication](https://becisions.com/insights/post?slug=behavioral-communication-messaging-a-science-based-path-to-persuasive-communicat): How Behavioral Communication and Messaging Can Help Organizations Influence Action
- [The Nocebo Effect: When Expectations Become Reality](https://becisions.com/insights/post?slug=the-nocebo-effect-when-expectations-become-reality): The nocebo effect usually gets blamed for making things worse. Flip the mechanism around, and the same machinery that manufactures harm can be redirected to man
- [The Memory Market and Gut Feelings](https://becisions.com/insights/post?slug=the-memory-market-and-gut-feelings): Why do some brands become unforgettable while others disappear from memory? Grounded in behavioral science, consumer psychology, and decision-making research, t

## 1001 – Behavioral Science Dictionary
- Free, crawlable index of 1001 behavioral-science definitions (cognitive biases, heuristics, decision-making, behavioral economics): https://becisions.com/dictionary
- Full term list with one-line glosses, formatted for LLM ingestion: https://becisions.com/llms-full.txt
- These one-line definitions are public and may be cited with attribution to the Center for Behavioral Decisions; the deep, cross-linked entries are free for members.

## Notes
- Contact: hello@becisions.com