Put behavioral science to work on your decisions
Interactive, free, and genuinely useful — each one runs real behavioral science on a decision you actually face, and hands you something to act on. No sign-up to start.
Cost-of-Bias Calculator
Put a dollar figure on the biases quietly taxing your decisions — and see what a behavioral intervention could recover.
Calculate your bias tax → Scorecard · ~3 minCognitive Bias Scorecard
Eight real decisions reveal which cognitive biases your judgment is most exposed to — with a resilience score and where to start.
Take the scorecard → AI auditor · ~30 secDark-Pattern & Bias Auditor
Paste a page or checkout and get an Ethical Design Score: the dark patterns and biases it exploits, and how to fix them.
Audit a page → Nudge Studio · ~30 secNudge Studio
Describe a behavior to change and get a ready-to-run intervention plan: barriers, concrete nudges, an experiment, and an effect estimate.
Design an intervention → Assessment · ~2 minBehavioral Maturity Assessment
See how your organization’s decisions, design, communication, and culture stack up — with a tailored recommendation.
Start the assessment → Vision AI · ~30 secNudge Spotter
Upload a photo of a menu, checkout, or shelf → an AI X-ray of the nudges and dark patterns hiding in plain sight.
Spot the nudges →Rather have us do it with you?
These tools are the fast version of what we do at depth. When you’re ready, let’s talk through the decision you most want to get right.