Behavioral Science Dictionary

Sure-Thing Principle

Also known as: Savage's sure-thing principle

Choice, Risk & Value

If you'd choose the same thing whether or not an event occurs, knowing it shouldn't change your choice.

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Related terms

• Salience Theory
• Silver Lining Principle
• Single-Option Aversion
• Source Dependence
• St. Petersburg Paradox
• Status quo bias
• Subcertainty
• Subproportionality
• Sunk cost fallacy
• Unit bias
• Value Function
• Zero-risk bias

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