Behavioral Science Dictionary
Sleeper effect
A message from a doubtful source gains persuasive power over time.
Want the full picture? See the deep, cross-linked entry in the Center for Behavioral Decisions dictionary — free for members.
A message from a doubtful source gains persuasive power over time.
Want the full picture? See the deep, cross-linked entry in the Center for Behavioral Decisions dictionary — free for members.