Behavioral Science Dictionary

Gain-loss message framing

Also known as: Gain framing, Loss framing

Social Influence

Stress what you'll gain, or what you'll lose, to shift the same choice.

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Related terms

• False-Consensus Effect
• False-Uniqueness Effect
• Fear appeal
• Foot-in-the-door
• Foot-in-the-mouth technique
• Forewarning
• Group Attribution Error
• Group polarization
• Groupthink
• Halo–Horns Effect
• Honesty-Humility
• Hostile Attribution Bias

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