Behavioral Science Dictionary
Drip pricing
Reveal the real total in dribs and drabs, after the buyer is hooked.
Want the full picture? See the deep, cross-linked entry in the Center for Behavioral Decisions dictionary — free for members.
Reveal the real total in dribs and drabs, after the buyer is hooked.
Want the full picture? See the deep, cross-linked entry in the Center for Behavioral Decisions dictionary — free for members.