Behavioral Science Dictionary
Certainty effect
We pay a premium to turn 'very likely' into 'guaranteed.'
Want the full picture? See the deep, cross-linked entry in the Center for Behavioral Decisions dictionary — free for members.
We pay a premium to turn 'very likely' into 'guaranteed.'
Want the full picture? See the deep, cross-linked entry in the Center for Behavioral Decisions dictionary — free for members.