Science first. Technology throughout
Founded in 2018, the Center for Behavioral Decisions integrates behavioral science with advanced technology to enhance decision-making across the public and private sectors, for startups, organizations, NGOs, and nearly every industry.
Changing Behaviors for Good
We apply the principles of behavioral science to a broad spectrum of challenges in today’s complex world, building strategies and solutions that are not only innovative but grounded in scientific research, so they’re effective and impactful.
Independent
No house view to sell. The evidence leads.
Rigorous
If we can’t measure it, we don’t claim it.
Ethical
Influence people would thank us for.
Three divisions, one standard
Consulting, Research & Development, and the Academy, each grounded in evidence.
Consulting
Tailored advice on behavioral insights, digital innovation, and strategic marketing, delivered as five core capabilities.
See our capabilities →Blending behavioral science and cutting-edge technology
Our R&D division builds tools that improve how people and organizations decide, including AI-powered Behavioral Digital Twins that replicate the human decision-making process, and Adaptive Behavioral Interventions (ABI), a rapid-response system that identifies and applies effective interventions while respecting autonomy, across digital and non-digital contexts.
Healthier choices & patient engagement
More effective learning environments
Smarter financial decisions
Intuitive, user-centric products
Usability, retention & value
Wherever decisions matter
BD Academy, putting behavioral science into practice
An educational hub for behavioral economics, blending theoretical understanding with real-world application, for students passionate about behavioral science and aspiring leaders in decision-making.
Seminars & Events
Engage with industry experts, examine case studies, and join interactive workshops that go beyond traditional economic theory.
3 + 3 Work & Study Program
A six-month internship: three months of immersive learning, three months of hands-on experience on real projects.
Where our work travels
From the Americas to Australia, our behavioral science guides decisions across eleven countries on five continents.
A diverse, interdisciplinary team
Our people specialize across behavioral dynamics, digital transformation, marketing, organizational management, and social impact, and we partner with startups, private and public organizations, NGOs, and nearly every industry to navigate complex challenges and achieve impactful, long-term outcomes.
Why we built CBD
I founded the Center for Behavioral Decisions in 2018 to close a stubborn gap, the distance between what behavioral science knows and what organizations actually do. Too much good evidence never reaches the decisions that shape our products, our policies, and our lives.
That conviction still guides everything we build. We pair rigorous science with technology, from Behavioral Digital Twins to adaptive interventions, but we hold to one standard above all: if we can’t measure it, we don’t claim it, and we pursue only the kind of influence people would thank us for.
Whether you lead a startup, a public institution, or a global organization, I’d welcome the chance to help you get an important decision right.